Personal Logo Design
Part 1: Collect a series of 5 existing logos:
You may copy/paste logos from the Internet, or scan in printed logos. Store your logos by placing them into a Microsoft Word Document or google doc. 10 points
Part 2: Analyze each logo:
What gives this logo visual appeal?
What is the designer trying to convey?
Describe the color scheme and layout of the logo (example; this logo uses red text over a drawing of ....). What is the size of this logo (in pixels or inches, please specify)?
20 points
Part 3:
You may copy/paste logos from the Internet, or scan in printed logos. Store your logos by placing them into a Microsoft Word Document or google doc. 10 points
Part 2: Analyze each logo:
What gives this logo visual appeal?
What is the designer trying to convey?
Describe the color scheme and layout of the logo (example; this logo uses red text over a drawing of ....). What is the size of this logo (in pixels or inches, please specify)?
20 points
Part 3:
- Your logo may be created in Illustrator or Photo Shop, but you may also use a digital camera or scanner as needed. Your logo may not contain any copyrighted photos or text.
- It may be created as a banner (up to 600 x 100 pixels), or as a rectangular or circular image no larger than 300 x 300 pixels.
- Your image will be judged with this criteria:
- Adherence to size stipulations (5 points)
- Use of color and layout (5 points)
- Overall effectiveness ( 5 points ...yes, this is subjective, but if I like it, you get the points)
- Adherence to size stipulations (5 points)
Example
This Gatorade logo has an orange lightning bolt going through the green text. The bold is appealing to athletes because they feel that they are getting powered by something powerful. If the logo just used the word Gatorade in a black box it wouldn’t have the same effect. The text is slanting up and makes the logo very stylish.
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